Nexo CrossFit
We work on brand presence as a whole: content and social media, client follow-up, merchandise design, web and automations, connecting communication, design and digital experience.
- Client
- Nexo CrossFit
- Industry
- CrossFit · HYROX
- Where
- Valencia · since 2017
- What we did
- Social · Web · Merch · Automations
Starting
point.
When we started working with NEXO, its digital presence didn’t reflect everything that happened inside the box. The website held a lot of generic information, and contact with potential clients depended on them taking the first step. On Instagram, communication focused mainly on photos of classes and promotions.
The challenge was clear: give the brand personality, improve how it communicated and turn its digital channels into useful tools for the business.
A brand with
one language.
We worked to build a consistent identity across every NEXO touchpoint. From Instagram and the website to campaigns, T-shirts and hoodies, every piece is part of the same brand.
The goal wasn’t just for NEXO to look better, but for it to be recognised, understood and to convey the same personality everywhere it appears.
A website built
to convert.
We redesigned the website from scratch, combining a new visual identity with a structure designed to make the decision to start easier. We organised the information on the different classes and replaced the generic contact form with a more direct journey: “Book your trial class. Start today.”
Users can say which activity they’re interested in and fill in a form with the information needed to understand their profile. The request goes straight to the NEXO team, who can contact the potential client and confirm their trial class.
The result is a clearer process for anyone who wants to start, and a much simpler one for the team to manage.
From posting content
to building community.
We also transformed their Instagram communication. We went from mainly showing classes and promotions to building a presence that reflects NEXO’s methodology, services, community and personality.
The
result.
Today NEXO has a much more consistent, active and growth-oriented digital presence. The brand, the content and the digital experience work together: Instagram generates visibility and interest, the website makes it easy to take the step towards a trial class, and every touchpoint speaks the same language.
One year of work to turn NEXO’s presence into a real tool to communicate, connect and grow the box.
Want
something like this?
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