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Branding · Nutrition

Laura Ortega

Rebranding for a sports nutritionist. The pepper as a symbol.

Laura Ortega
Laura Ortega
Laura Ortega
Client
Laura Ortega
Industry
Sports nutrition
Where
Valencia · 2025
What we did
Rebranding · Social media templates · Business card

The challenge

Laura wanted a brand that was elegant yet warm, that connected with an audience aged 22 to 35 and didn’t look like the typical cold, clinical nutrition brand.

What
we did.

  • We started with a style matrix where Laura marked what represented her and what didn’t.
  • Colour palettes to choose together: the greens won.
  • A complete brand system: logo, LO monogram with the pepper as a symbol, a 6-colour palette, TAN Nimbus and Montserrat typefaces, and a pepper pattern.
  • Instagram templates and business card: the brand applied to her weekly content.
Results
5.0★rating on Google
8–10weeks of project
6colours, 2 typefaces and a custom pattern
Primary logo
Primary logo
Logo versions and the pepper as a symbol
Logo versions and the pepper as a symbol
Educational post with the brand applied
Educational post with the brand applied
6-colour palette and typefaces: TAN Nimbus + Montserrat
6-colour palette and typefaces: TAN Nimbus + Montserrat
Post: “Electrolytes and summer”
Post: “Electrolytes and summer”
The process: a style matrix where Laura marked what represented her and what didn’t
The process: a style matrix where Laura marked what represented her and what didn’t

Want
something like this?

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